Nike designers worked closely with Viking athletes, coaches and administration to truly understand what makes a Viking – researching the roots of traditional ancient Viking culture and the characteristics that define the current Vikings football team. The environment in Minnesota also served as a foundation for the Vikings new design – a harsh, yet beautiful combination of land, water and weather. A Viking is a man of adventure, strength and exploration. They built their ships and tools with a refined craftsmanship and ornamentation, and in much the same way the uniform design features strong simple lines that reflect the curves found in the bow of a Viking ship. The same design lines are seen on ancient Viking horns as depicted on the side of the new matte purple football helmets.