Russell Westbrook Has the World's Attention in NBA Playoffs Ad

Jesse DorseyFeatured ColumnistApril 24, 2013

The NBA's latest spot for their "We Are All Watching" campaign will debut during Wednesday night's slate of games, this time featuring Russell Westbrook.

With footage taken from Game 5 of the 2012 Western Conference Semifinals, the spot centers around Westbrook stealing a pass from Ramon Sessions, taking it the length of the court and getting fouled while flipping the ball up toward the basket.

You know the rest from there: The shot falls, the crowd goes crazy, Westbrook celebrates and the Oklahoma City Thunder go on to eliminate the Los Angeles Lakers from the playoffs with a 106-90 win.

This is just another in a series of ads from the NBA, the most recent centering around LeBron James' performance in Game 7 against the Boston Celtics in last year's Eastern Conference Finals.

Worldwide televisions are on, and even if there's just marginal attention being paid, once something amazing starts to happen, everybody takes notice.

It almost becomes eerie to realize just how many eyes turn to watch a single player put on a spectacular play all at once. It's not just the folks in the arena, or even just the people around the country watching at the time. All around the world, people are unified in being somehow affected by a guy making a shot.

Somebody in the NBA's advertising department needs a raise. They're somehow able to come out year and year again to put together magnificent playoff campaigns.

Regardless of how things unfold, we will all definitely be watching.