WWE Is Going About Capitalizing on 'Fandangoing' the Wrong Way
“Fandangoing” is taking over the wrestling world.
Just a couple of weeks after the post-WrestleMania Raw crowd decided it wanted to sing along with the entrance song of one of the WWE’s newest superstars, Fandango, it become one of the biggest crazes in all of sports entertainment.
We’ve seen everyone from the Houston Texans’ cheerleaders to hundreds of wrestling fans on a train sing Fandango’s catchy entrance song and help the “ballroom dancer” emerge as one of the company’s hottest acts in the process.
The WWE, of course, has noticed this and is jumping on the Fandango bandwagon, too—trying to milk this craze for everything it’s worth while it still can. Unfortunately, the WWE is going about capitalizing on the “Fandangoing” craze the wrong way.
Many wrestling fans have compared “Fandangoing” to another trend that took off after WrestleMania last year and helped skyrocket another wrestler to superstardom: Daniel Bryan’s “Yes” chants.
Although Bryan had been doing the obnoxious-yet-entertaining “Yes” chants before WrestleMania, they didn’t truly take off until after the WWE’s biggest pay-per-view of the year. The Raw crowd the night after WrestleMania helped those chants become uber-popular, and even to this day, you can still here the “Yes” chants—and now, “No” chants, too—at just about every WWE show.
Fandango, of course, has followed a similar path this year.
It was the night after WrestleMania 29 that the raucous Raw crowd started singing his entrance music, and though no crowd since then has been as into it as the New York/New Jersey one, it’s still one of the biggest things going in wrestling right now.
The problem? It hasn’t happened as organically as Bryan’s “Yes” chants did.
Bryan’s “Yes” shtick actually started well before WrestleMania when his slow heel turn was highlighted by his overexcitement about winning the World Heavyweight Championship—with the “Yes” chants being at the center of his newly arrogant persona.
The great thing about Bryan’s “Yes” chants, though, was that they gradually developed over time, and at no point during the initial phases of the chants’ rise to popularity did we feel like we were forced to listen to them. Things just sort of snowballed naturally after WrestleMania.
When it comes to Fandango, however, the WWE isn’t letting the popularity of his entrance music—and thus, Fandango himself—play out on its own like it did with the “Yes” chants.
On last week’s Raw, we saw the creative team book Fandango in a segment that came across as a desperate attempt to keep the “Fandangoing” craze going. This was an ill-advised move on creative’s part because it came across as both forced and awkward.
The beauty about the “Fandangoing” craze that began the night after WrestleMania was that it came out of nowhere, happened completely naturally and didn’t seem like a product of the WWE machine. Unfortunately, things have changed considerably since then.
The WWE has begun to try almost too hard to make sure that the Fandango craze continues when that’s the one thing that might put that in jeopardy.
Is the WWE trying too hard to keep the "Fandangoing" trend going?
Things that happen naturally—like pushes or superstars getting over—often tend to have more success than those things that are forced down our throats, and if the creative team continues to book Fandango in segments that don’t seem natural, then we will quickly grow sick of him.
On the other hand, if creative books Fandango more similarly to the way it would book any other up-and-coming heel who is receiving a push, then Fandango will sink or swim based on how he performs. However, the fans are likely going to continue to sing his entrance theme because that’s the cool thing to do these days anyway.
Eventually, Fandango will get to the point where the WWE can capitalize on the buzz he’s received from that song, but that point will mean so much more if it comes after he naturally gets there.
The WWE, however, is running the risk of pushing Fandango too hard too quickly in an effort to make the most of the Fandangoing craze, and it could come back to bite the company in the butt.
Fandango is a talented guy who should be pushed, but just because Fandangoing is all the rage these days, we don’t need forced segments involving that trend on every episode of WWE TV.
Let it happen organically, and just like the “Yes” chants, Fandangoing will still be around a year from now.
Force it, and it may die a quick and painful death.
Drake Oz is a WWE Featured Columnist for Bleacher Report. Follow him on Twitter!
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