The future of Atletico Madrid superstar Radamel Falcao is a story that will continue to grow over the next month. Manchester United are the most recent club to get heavily involved in the hoopla, albeit without any confirmation of interest.
It started with a report from Chris Wheeler of the Daily Mail, who stated United had joined the Falcao sweepstakes alongside Premier League rivals Chelsea and Manchester City. Javier Hernandez was mentioned as a potential piece of the deal.
For obvious reasons, it attracted a lot of interest. Not only would Falcao joining the Red Devils make for an incredible attacking group, but the addition of Hernandez to the equation made it stand out from the usual transfer fodder.
Furthermore, any bidding war that includes three top clubs would generate a lot of hype, and the ultimate decision could shift the entire balance of power in the EPL. It's exactly the type of story that could dominate headlines throughout the summer.
Sir Alex Ferguson quickly downplayed the reported interest, according to ESPN. In typical fashion, the veteran manager put very little stock in the potential deal and was surprised that something of that nature even came up.
However, Ferguson indicated that there was no truth to the stories when he was pressed on the subject.
"Do you honestly believe that? Really? It does amaze me that you come up with that one," he said.
It always gets tricky around this time of year, though. Managers don't want to tip their hand knowing full well any comment they make about potential summer additions or subtractions would become a major story in short order.
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A media firestorm would have occurred if Ferguson would have come out right there and said United was going to make a serious run at Falcao after the season ended. So everything comes with a grain of salt at this point, but he clearly had no interest in fanning the flames.
The situation took another turn when Barry Glendenning of The Guardian reported United scout Jim Lawlor traveled to Spain on a Falcao scouting mission. He watched as the 27-year-old striker netted two goals against Granada on Sunday.
Sure, the trip could have been made to watch another potential target, but it would be quite the coincidence. It definitely isn't going to help United avoid the endless speculation about a potential deal over the remaining portion of the season.
The entire situation is probably going to take several more twists and turns before it's all said and done. There's no doubting Falcao's immense talent, and bringing him to Old Trafford would be a major statement from this season's likely champions.
At the very least, it's something fans will surely be watching closely in the coming months.