They said Fandango's gimmick had a ceiling. That he could only go so far as a dancer. That he was midcard material. They still might be right, but for now, Fandango is near the top of the music charts and on top of the wrestling world.
A newly minted Internet sensation who took on the entire Everton soccer club with a handful of tweets. Fandango's organic popularity is being cultivated by the very company that has been accused of detesting this type of unplanned phenomena.
His theme music peaked just outside the top 10 on UK charts as the world continued to dance to the beat of his drum.
As far as that ceiling goes? It may need some repair work.
Those who most successfully captivated the Fandango craze will have done so in a mass setting, with authentic enthusiasm and spontaneity creating a viral environment.