Scott Heavey/Getty Images
There are a lot of ifs surrounding Shane Long, and if there's one thing West Brom shouldn't do, it's assume everything will go right.
In case Long doesn't live up to expectations or heads elsewhere in Europe, the Baggies will need another striker, because they certainly don't have another option right now.
Peter Odemwingie does not want to play for the squad and Steve Clarke definitely doesn't want him on the pitch, so he will without a doubt play for a different club next season.
Markus Rosenberg, the Swedish international who just arrived from Werder Bremen, may be on his way out as well after a season spent mostly on the bench.
That leaves Marc-Antoine Fortuné as the second striker to Long, and his eight goals in 68 appearances for West Brom since his return from Celtic in 2010 does not speak well for the 31-year-old.
Unless Rosenberg is guaranteed first-team football by Steve Clarke for next season and stays, the Baggies will be forced to enter the fierce and dangerous market for strikers.