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Analyzing WWE WrestleMania 29's Financial Success and Records

EAST RUTHERFORD, NJ - FEBRUARY 16: Vince McMahon attends a press conference to announce that WWE Wrestlemania 29 will be held at MetLife Stadium in 2013 at MetLife Stadium on February 16, 2012 in East Rutherford, New Jersey. (Photo by Michael N. Todaro/Getty Images)
Michael N. Todaro/Getty Images
Tim DanielsFeatured ColumnistApril 8, 2013

The first set of financial numbers are in for WrestleMania 29 and it's good news for the WWE. Sunday night's marquee show was the highest-grossing live event in the history of the company, according to a release on its official site.

"WrestleMania came home and had an incredible impact on the entire New York/New Jersey region," WWE’s Senior Vice President of Special Events John P. Saboor said. "We want to thank our fans as well as our public and private sector partners for their support. We now turn our attention to the Big Easy for next year’s historic 30th anniversary of WrestleMania."

More than 80,600 fans, which represented all 50 states and 34 countries, packed into MetLife Stadium to see the year's biggest wrestling spectacle. In the main event, John Cena defeated The Rock to become WWE champion for the 11th time.

WrestleMania 29 also featured the Undertaker stretching his undefeated streak at the event to 21 with a win over CM Punk, Triple H keeping his wrestling career alive by beating Brock Lesnar and another triumph for the rising stars of The Shield.

All told, WrestleMania took in $12.3 million. The report states it broke the New Jersey stadium's entertainment gross record by more than $3 million. And the broadcast was shown in more than 100 countries around the globe.

There are still more numbers to come that will help get a better read on the overall success of this year's 'Mania. The most important one being the number of pay-per-view buys, both domestically and internationally.

Last year, WrestleMania received more than 1.2 million buys. Obviously, the goal for this year's show would be to match or exceed that number with Cena and Rock headlining again.

The other financial information the WWE will wait for is the total economic impact it had on the New York-New Jersey area throughout the week. If both of those reports are strong, then 'Mania will be considered a success.

Based on the attendance, which ranked second in the event's history behind the 1987 show (WrestleMania III) at the Pontiac Silverdome, it should at least do well in the local impact category. Pay-per-view buys are tougher to predict.

Now, the Road to WrestleMania XXX in New Orleans begins. Only 363 days to go.

 

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