Serie A has been seen to possess some of the most parity among European leagues in recent years. On any given matchday, one of the bottom dwellers can handily defeat a Scudetto contender.
There's also a notion that the league is improving after going through its darkest years back in 2007 with the Calciopoli scandal, which rocked the nation.
Teams like Juventus are now setting a blueprint for the rest to follow, getting their own privately owned stadium and building a complete team which can make a serious run in the Champions League as well.
Here are five big-money purchases which could take place this summer.
The Dutch international has been linked with Milan in past summers and could be the right man to improve their underwhelming midfield.
A player who can operate in front of the defense as a deep-lying playmaker, Strootman would give Milan an added element to take them to the next level and be a serious contender in Europe.
However, PSV Eindhoven will not let one of their stars go cheaply, and Milan will need to dig deep to acquire the services of the 23-year old star.
The team's weakness is in the attack. The first leg of Juventus' Champions League tie against Bayern Munich further proved they need a true game changer to spearhead the offense.
Llorente can be that man, and would turn the Turin outfit into a truly complete team capable of going toe-to-toe with the fiercest of European opposition.
Icardi gives Inter a promising young striker who can make the difference right away, and rejuvenate their old attacking core which features mostly players over 30.
Torino president Urbano Cairo has tried to fend off potential suitors by putting a price tag in the region of €15 million on Ogbonna, which is more than Milan is willing to pay for the 24-year-old Italian national team defender.
If the Rossoneri are able to negotiate a fee, Angelo would instantly be the leader of the back line and give them a sturdy central defender for the next decade.
This is based purely on gut-feeling more than anything, but do not be shocked if Juventus can finally pull off a move for the Fiorentina superstar they've been chasing for years.
It's a potential swoop that makes the headlines of the Italian papers each summer, but it has never materialized.
That could change this year as Juventus has an even better squad and could give Jovetic the ability to partner up with Fernando Llorente, which would give the Bianconeri one of the most feared front lines in Italy.