Serie A has been seen to possess some of the most parity among European leagues in recent years. On any given matchday, one of the bottom dwellers can handily defeat a Scudetto contender.
There's also a notion that the league is improving after going through its darkest years back in 2007 with the Calciopoli scandal, which rocked the nation.
Teams like Juventus are now setting a blueprint for the rest to follow, getting their own privately owned stadium and building a complete team which can make a serious run in the Champions League as well.
Here are five big-money purchases which could take place this summer.