Football is more than just a sport. It is a business, with players constantly negotiating new contracts, endorsements and advertising opportunities.
Teams have to look at all facets of a player, from his skills, work ethic, demeanor and even ability to sell the franchise. Players are endorsement tokens, and some are better than others.
Athletes have been staples of the endorsement industry for decades—from Michael Jordan's "Like Mike" campaign to Tiger Woods' numerous appearances for everything from EA Sports to Rolex.
Companies love athletes because they are immediately recognizable faces to a national audience. When it comes to the NFL, quarterbacks often garner the publicity and attention.
Because of their visibility, it is perhaps fitting that QBs dominate the list of most marketable players in the NFL. Mainstays like Tom Brady and Peyton Manning have been marketable for years, but other fresh faces are quickly rising up the ranks.
Let's break down the top 10 most marketable players in the NFL today and get a nice mix of veterans and youthful stars.