Big news from the WWE, as it appears hip-hop mogul Sean "Diddy" Combs and the WWE have joined forces.
Keep in mind, this is not the first time that the two have teamed up, as Combs performed on WWE's Tribute for the Troops show in 2010.
According to WrestlingInc.com, the WWE sent out the following press release on Thursday:
WWE® AND SEAN "DIDDY" COMBS JOIN FORCES
STAMFORD, Conn., March 28, 2013 – WWE today announced a partnership with Sean "Diddy" Combs, featuring a live performance at WrestleMania 29® on Sunday, April 7 by the three-time Grammy Award winner and entertainment powerhouse. Combs will also co-host the Superstars for Sandy Relief party with WWE Chairman and CEO Vince McMahon as a part of the WrestleMania® Week festivities and serve as an ambassador for WWE's Be a STAR anti-bullying initiative.
Emanating live from MetLife Stadium, Combs will perform a medley of songs in front of more than 70,000 fans in attendance with millions watching worldwide on pay-per-view. Diddy-Dirty Money's highest charting single, "Coming Home," from the acclaimed album Last Train to Paris is an official theme song of WrestleMania 29 and will be integrated throughout the show.
Ultimately, it's not surprising that the WWE has slated a heavy hitter for its biggest event of the year. The fact is the WWE has religiously used celebrities to help promote WrestleMania. Overall, the company knows how to utilize these big names, and unlike former rival WCW, it rarely uses them in the ring.
Instead, we will probably see "Diddy" involved in some backstage segments during the show leading up to his live performance.
Even though I understand the reason behind the partnership, I am not a huge fan of musicians taking up TV time at the annual event. However, there are some cases when it makes sense. One of those cases is when a musician is performing a wrestler’s theme song as he/she heads to the ring. The other is when he/she is performing the WrestleMania theme song to open the event.
Other than that, it takes away from some much-needed TV time from the company's stars. Let's face it; there is not a star backstage who doesn't want to wrestle on the "Grandest Stage of Them All." Now it appears that five to 10 minutes will be devoted to Combs instead of giving fans another match.
In the end, I can't entirely fault the WWE, as this is a big opportunity to promote its pay-per-view and generate interest from some of "Diddy's" fans who may not necessarily be fans of wrestling.