CM Punk is not a WWE Superstar defined by victories and defeats. When you think about CM Punk, you think about record-setting title reigns and pipe bombs, not his win-loss record.
So while he talks about being the one to end The Undertaker’s unbeaten streak at WrestleMania 29, Punk does not need to win to keep his place among WWE’s upper echelon. Regardless of what happens, Punk’s marketability will not change.
Of course, Punk is going to claim he will end the streak. Saying otherwise would be, well, boring.
Punk definitely does not do boring.
He already has made Undertaker’s annual emergence from hibernation one of the most anticipated events on this year’s “grandest stage of them all.” Unlike some of the other WM matches where the opponent needed to beat Undertaker to gain credibility, the April 7 encounter in East Rutherford, N.J. is taking on the aura that it is, in fact, Undertaker who needs the victory.
Paul Bearer’s death earlier this month saw to that.
It already was clear that Undertaker would want to run his record to 21-0 in honor of his fallen former manager. But Punk’s antics on recent Raw episodes—specifically, his hijacking and mishandling of Paul Bearer’s famous urn—have caused interest in the match to skyrocket probably past that of the main event between The Rock and John Cena.
That’s what Punk’s character does so well. The WWE Creative Team does an outstanding job of getting Punk to say and do things that drive his opponents into a rage. If this were not scripted sports entertainment, then that tactic would be called “mind games.”
Sure, Undertaker is expected to beat Punk, avenge Paul Bearer's memory and run his record to 21-0 at WrestleMania events. But he will go back into self-imposed exile until next year, leaving Punk to drop pipe bomb after pipe bomb about how he managed to get under the skin of the Deadman.
In fact, the match with Undertaker will serve as the warm-up for what is expected to be a another hot feud with John Cena for the WWE Championship. Given the great history these two have, this feud definitely will lead WWE through the rest of 2013.
So, you see, CM Punk does not need to win at WrestleMania 29.
He’s already won.
Follow Bill Atkinson on Twitter at @BAtkinson1963.