The spectacle isn’t the only thing the WWE should be concerned about. While WrestleMania is the single biggest event in the WWE’s calendar year, they have to be thinking about the future, so not only putting on a good show matters, they also need to book the right ending.
With the WWE’s quality on an upward trend, they need to make decisions that carry that momentum. Here’s how they should handle each of their three big matches.
CM Punk vs. Undertaker
As long as the Dead Man has some interest in wrestling at WrestleMania 30, the WWE has no choice but to put him over this year. However, what’s more important is how they book the match from beginning to final pinfall.
Punk has spent the better part of the year as a slimy heel, often taking the easy way out. While it’s been good for the heat he’s drawn, they need to book him strong here.
First, because it needs to live up to the caliber of match that the Dead Man has given fans over the years. Second, Punk needs to look like a heel capable of beating anyone on any given night. Losing to the Taker won’t cost him credibility, but cheating to win or getting rolled will.
If Punk gives Taker the fight of his life, he’ll solidify himself as heel who is as smart as he is dangerous. For a guy who’s going to be around the title picture more often than not in the coming years, it’s an important reputation to uphold.
Triple H vs. Brock Lesnar
The way the storyline is being built, with Triple H putting his career on the line, coupled with his real WWE corporate gig, it seems obvious that Lesnar is going to walk out of Mania a winner (though the McMahon’s have been known to swerve from the obvious before).
While there is no issue with Lesnar winning, the WWE needs to have a clear plan for the former UFC star rather than to simply have him win. A victory does nothing for programming if, at the end of the day, Lesnar is nowhere to be found on television.
What the WWE creative team has failed to establish at this point is a clear motive for Lesnar’s actions. Does he want revenge? Does he want to dominate a company he’s spent years criticizing?
The smartest bet would be for Lesnar to turn this victory into a badge of honor. He needs to make it about how he beat the toughest guy in a “fake” sport to keep heat and advance the list of challengers. Don’t count on this being the route they go, but it would certainly make sense for them to do it.
John Cena vs. The Rock
Again, it seems likely that Cena will take the strap from the People’s Champion at Mania, but nothing is set in stone. If the WWE is smart, that’s exactly what they will do.
The best situation would be to get The Rock to agree to a fight at SummerSlam. This would serve as the rubber match for Rock vs. Cena, bury their feud once and for all, and allow Cena to spend the next few months with the belt. The company is always better when their biggest draws have the hardware and Cena with the belt could provide the opportunity to explore some new avenues on the main card.
Orton vs. Cena has been done to death but if Orton goes heel as rumored, it might be interesting to see that feud again. Cena vs. Roman Reigns of The Shield would be another way to go as well. There is no shortage of possibilities, but the only way to see them through is to have Cena walk out of WrestleMania 29 with the belt.