Liverpool kicked off their 2012-13 season in novel fashion by having a behind-the-scenes documentary filmed and aired, both in the USA and the UK, with the Being: Liverpool series.
While it might have stirred plenty of conversation and even controversy when it first came out, it seems that, artistically at least, it might have proved its worth, as the documentary has been nominated for an Emmy Award in the "Outstanding Editing" category (via LiverpoolFC.com).
As per the official club website:
Michael Bloom, who commissioned the show, spoke of his pride at the prestigious acknowledgment: "It's a great honour for us to be nominated alongside such distinguished programming and it's a tribute to our production team's talent.
"From start to finish it was an exhilarating experience. Being as close to the action and characters as it was all unfolding was amazing. We did what no-one had really done before. The incredible access we were granted and the trust the club had in us made the process quite enjoyable."
Whilst it won't help the Reds on the pitch, the main aim of the club putting out this sort of access was to bring new support to the team, offer a glimpse at what goes on behind the doors at Melwood and Anfield and offer long-time fans the chance to see their heroes in a more personal light.
In those respects, perhaps it achieved what it set out to do.
As the Reds approach the end of their domestic season it would be interesting to go back over the episodes and watch closely at how Brendan Rodgers, and some of his players, spoke about their hopes for the season, and compare how they turned out.
Several of the names who featured prominently during recording, speaking to the cameras, did not play much part during the season for Liverpool, such as Jay Spearing and Jon Flanagan. The fuss and the cover over the incoming signings—Joe Allen, Fabio Borini, Oussama Assaidi—might also look misplaced to some, with none of them having stellar debut campaigns on Merseyside.
There will doubtless be further discussion and wondering as to the "three names in the envelopes" which the manager referred to, who he claimed would let the team down this season.
With the campaign very much split into two halves in terms of results, he could arguably have doubled his number of envelopes and changed the names halfway through the season.
Now, Being: Liverpool is hoping for more critical acclaim at the Emmy Awards while Brendan Rodgers and his team aim for further success on the pitch next season.