John Cena's Probable Return to the Top Is Not Good for WWE

Alex MussoFeatured ColumnistMarch 22, 2013

Photo Courtesy WWE
Photo Courtesy WWE

John Cena is a workhorse.  Like him or hate him, he's probably one of the hardest-working wrestlers in the business today.  And if he's pitted against the right opponent, he can put on great matches.  

Everyone expects him to win the WWE Championship from The Rock at WrestleMania XXIX in just over two weeks.  But should John Cena once again dominate WWE?  

The short answer is no.  John Cena's return to the top of WWE is not a good thing.  The long answer takes some time to explain.

As mentioned above, Cena is a workhorse.  He's generally at every house show, every Raw and does media appearances for WWE all the time.  So how could the most well known wrestler today be bad for WWE, right? 

Well, for starters, putting Cena at the top of WWE ensures that John Cena will be involved in most major storylines.  That includes The Shield.  

Cena has ended factions before, most notably The Nexus.  The Shield is arguably the hottest story right now in WWE, and having Cena go to war with them would realistically only end one way: their ultimate defeat and disbanding.  

With The Rock not staying beyond May and CM Punk taking time off (, who else would Cena target? There are a few names that could answer that question, but with The Shield destroying everything in their path, Cena would likely be called in to "save the day" yet again.

Beyond the short-term possibilities, if Cena were to gain and hold the WWE Championship for most, if not all of the rest of 2013, another year would go by with Cena monopolizing the top spots on Raw and pay-per-views.  

And it's not like Cena has been drawing big viewership numbers in a long time.  In fact, before The Rock returned, WWE ratings were tanking.  They were regularly drawing fewer viewers than at any time since the Attitude Era began.  

While many fans blamed CM Punk for the low ratings, the reality is that WWE ratings have steadily declined for years.  And most of that decline has come with John Cena firmly at the top of WWE. Like him, hate him or if you just don't care, the John Cena/PG Era has bled viewers to the point where, prior to the return of The Rock, ratings were consistently lower than any point in 15 years.  

If Cena is back on top for another five, ratings could, and I stress, could continue their steady decline.  If that happens, there may not be much left of WWE. 

John Cena proclaimed in January that 2013 was the "Year of Cena." If that is in fact the case, then WWE can expect to continue its downward ratings trend.  And for those that claim ratings don't matter, remember this:  Raw is on the air because of advertisers.  The higher the ratings, the more advertising money WWE brings in.  The more money WWE brings in, the better the product should be.

If Cena reigns supreme atop WWE again, there is no reason to expect WWE will continue its temporary ratings (and thus revenue) increases that are due mostly to The Rock and his title reign. Cena may be the best drawing wrestler in WWE today, but fans clearly are losing interest.  The ratings prove it.

Cena may win the WWE Championship.  In fact he probably will.  And there isn't anything wrong with that. But if WWE decides to have Cena burying everyone in his path, it will spell disaster.  The Rock was and is a tourniquet, but once he drops that title, the bleeding will likely resume.