Well, you may not want to hold your breath if you were one of the many that were hoping for a less PG product from the WWE,
As noted before, WWE is hiring for a new Vice President of WWE Kids Entertainment. They want someone who has worked in children's programming for at least ten years and is into kid’s pop culture and current trends.
WWE is planning a specific initiative to gear up to promote their product harder with kids and families. Specifically, they are looking at new ideas and initiatives to make the WWE brand stronger with mothers and their children.
As much as I hate to say it, I can't blame the company. Ultimately, most of my childhood wrestling memories feature cartoon-ish, larger-than-life characters that made wrestling a staple in many households. Don't get me wrong, the Attitude Era served its purpose. However, in order for the company to survive, it needs to expand its demographic beyond adult males.
Yes, wrestling has historically been geared toward men and young adults. Yet, WWE's core key to survival has always been based around kids. The fact is Hulk Hogan wouldn't be this popular if he didn't have kids that are now adults buying his merchandise and chanting his name.
Overall, the WWE needs to transcend with the times and if the times indicate a more family friendly product, then so be it. Keep in mind, trends come and go, so the chances of another Attitude or at least Ruthless Aggression Era is not entirely out of the realm of possibility.
Keep in mind that one of the WWE's top execs is none other than Stephanie McMahon. Not only is she a mom, but she is a prominent figure in several women's and mom groups, so I wouldn't entirely be surprised if she was behind this initiative.
In the end, the WWE is a publicly traded company and it needs to do what’s best for its survival and investors. So giving the general public what they want to stay alive is not a bad thing.
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