An NBA star is a terrible thing to waste and on some teams, that talent is misplaced by being stuck in a no-win situation putting up vacuous numbers.
The biggest problems that confront stars stuck in no-win situations are not being able to make their fans happy, playing on teams that are never in contention, not living up to big contracts or just being a bad fit with coaches or team management.
Players can deal with the problems in two ways: either deflect the situation or let it affect their heads. It is not newsworthy when a player gives the “I do what is best for the team” or “I play hard and statistics don’t matter” responses.
Other players don’t deal with it quite as well and make the situation directly about them to make headlines.