It is WrestleMania season baby!
Around this time of year, everyone gets excited as WWE builds up for the best night of the year, WrestleMania. The promos and matches leading up to it are always brilliant and some of the TV matches this year such as CM Punk and John Cena's singles match on Raw the other night have been of pay-per-view quality themselves.
WWE normally manages to keep a relatively high amount of interest in the product from WrestleMania in April until SummerSlam in August before entering a "dry season" that runs until the end of the year.
All the same, there is still a significant drop in interest in WWE in the aftermath of WrestleMania. Part time stars like The Undertaker tend to disappear, mainstream interest in the product drops away and inherent flaws in WWE such as too much focus on John Cena and mismanagement of superstars' characters come to the fore.
Part of the problem is that WWE builds itself around WrestleMania to such an extent that most major storylines reach a logical conclusion there and slightly forced rematches tend to occur at follow-up PPVs. Guys like Triple H, who like a decent amount of time off between matches, are busy recovering from 40-minute long main events at WrestleMania where they put themselves through hell.
For once, however, it looks like WWE is building up its first post-WrestleMania PPV, Extreme Rules, as part of their WrestleMania 29 build. How? Lets have a look!