Promoters could really work this: "Revenge hits high gear for these former teammates," or "Once they were the best of teammates. Now, they're worst enemies."
In recent years, the feuds in NASCAR have seemed to scale down immensely. Most scrapes these days may last just one week or may be sporadic throughout the year. Yet even the most non-confrontational NASCAR fan will admit a thrill in watching a pit lane throwdown.
This Sunday, fans witnessed a second chapter being added to NASCAR's newest brewing brouhaha: When contact between Denny Hamlin and Joey Logano sent Logano's No. 22 Ford into the wall at Bristol, Logano took issue with the incident by exchanging words and shoves with Hamlin's crew.
Although the scuffle was nice, the fans need more. The sport needs more.
I'm not saying that they need to do anything like vehicular manslaughter. That would be bad. What I'm saying is we need another Harvick/Biffle feud or maybe another Spencer/Busch feud, only a lot skinnier and without Kurt's strange ears.
The backdrop of the feud alone ventures into a land that no NASCAR feud has gone—social media. Following this year's Daytona 500, the two engaged in a war of words over Twitter. Their exchange seemed to be more amusing than anything, but when they took to Twitter again, they decided to pull no punches in their trash talk.
Hamlin calling Logano "little child"? Hamlin may as well go ahead and slap on a red bandana and a fu manchu mustache and start shouting, "What'chu gonna do when Denny-mania runs wild all over you?"
Hamlin is no stranger when it comes to standing toe-to-toe with other drivers. He's had issues with Kyle Petty, a well-received rivalry with Brad Keselowski, a brief spat with Kevin Harvick, and teammate troubles with Kyle Busch. With a list like that, it is safe to say that Denny is not afraid to mix it up with other drivers. His aggression level is like that of a pit bull: Once the fight is on, it is on.
Do you think this feud should grow?
On the other hand, you have Logano. Tall and lanky, he isn't physically intimidating in the least, plus his track record isn't all that great. But if you've seen his spats over the past few years, he has shown that he is willing to take a stand when he feels wronged.
Personally, I have the utmost respect for any man who is willing to get uppity with Kevin Harvick of all people. I do believe that if the confrontation had gotten physical Harvick would have had Logano-strips to go along with his morning eggs the next day, but hey—give credit where it is due.
When put together, these former Joe Gibbs Racing teammates have the potential to make some highlight reel-worthy moments in the days to come. That is why they need to do just that. Bump each other a few times. Slap each other's helmets. Have your crews beat the daylights out of each other. Do something besides fight on Twitter.
If this feud escalates, fans will be lining up at the ticket booths in order to say they were there when Logano put Hamlin in the wall, or Hamlin's crew chief threw his headset at Logano's gas man. Promoters will be making a pretty penny. Most of all, the two would be solidifying themselves as colorful characters worthy of the fanfare they would be receiving. In other words, the feud would be good for business.
Boys have at it? Please. Get Mills Lane in there: "Let's get it on!"