Updated Nicknames for Some of NBA's Top Stars

« Prev
1 of 6
Next »
Use your ← → (arrow) keys to browse the slideshow
Updated Nicknames for Some of NBA's Top Stars
Stephen Dunn/Getty Images
Wow, Blake Griffin! Also known as...Lob City?

A specter is haunting the NBA—the specter of stars adopting new nicknames.

Now that he's getting on in years, Dwyane Wade is not satisfied with "Flash." He wants to be known as "WOW," which is both what you repeatedly say when you watch him play and an acronym signifying "Way of Wade."

LeBron James thinks the new self-appointed nickname is "corny" (per Ethan Skolnick of The Palm Beach Post). He's right. Isn't WoW also "Work Out World?" At least it is in parts of New Jersey.

The new name also serves as a blatant marketing ploy.

"Way of Wade" is the slogan for the new campaign from Li-Ning shoes. The Player Formerly Known as Flash is the only prominent NBA endorser for the Chinese athletic company, with Jose Calderon and Evan Turner as its next biggest names.

Li-Ning has also pushed "WAYOFWADE" as a Twitter hashtag, much like Nike pushed "COUNTONKOBE" for Kobe Bryant's new System 8 shoes, though the latter has had considerably more success.

Speaking of Kobe, he's one of the very few cases of a good self-created nickname. The Black Mamba is a great moniker, but Bryant is not satisfied with that. He tweeted in mid-March:

OK. Vino means wine, and most wines get better with age. That handle stands to reason, as the 17-year veteran is averaging more than 27 points and nearly six assists per game. He's shooting 46.8 percent from the field, up from 43 percent last season. That is certainly better.

He subsequently tweeted, "E=mc2 = #Vino," perhaps to shed some light on "Vino,"  but I have no idea what that formula means. It's all relative?

I'll allow Kobe "Vino," as he's aging better than a '97 Napa Valley red, but Wade has to come up with something better than his own shoe company's slogan for his new campaign. Or just stick to Flash!

It's time to give updated nicknames to some of the NBA's stars before someone else comes along and ruins it.

Begin Slideshow »

Follow B/R on Facebook


Subscribe Now

By signing up for our newsletter, you agree to our Terms and Privacy Policy.

Thanks for signing up.