Let’s face it: WWE is seriously lacking in good authority figures right now.
The once-hugely over Vickie Guerrero has been on television so long she doesn’t feel relevant anymore. Her perplexing character direction doesn't help. (Is she a heel or a face?)
Her new sidekick Brad Maddox is also struggling in his role.
He’s got an appealing smug charisma, sure, but his unfortunate habit of botching lines and coming off as totally incompetent has led to unfavourable comparisons with Mike Adamle. His cause wasn’t helped by the disastrous Highlight Reel segment on Monday night’s Raw. (Michael Cole even buried it live on-air.)
Over on SmackDown, Booker T and Teddy Long aren’t faring much better. Oh, they’re not terrible, but similar to Vickie, they just don’t feel that important to the overall show.
With this in mind, it is clear that manager Paul Heyman needs to be promoted to the role of general manager for Raw or SmackDown (ideally, both).
At this point, Heyman may be the only person left who can inject the stale authority figure role with the freshness and vitality it has been desperately lacking.
The main reason he would be so great is that Heyman is simply an amazing talker. He’s probably the best promo guy in the company.
Yes, he’s arguably even better than Rock. (The childish nature of The Rock’s interviews put him a notch below Heyman.)
Whether he’s pleading to Vince McMahon to keep his job or informing Triple H of how Brock Lesnar will destroy him at WrestleMania, Heyman has been outstanding. No one can play the smarmy, sleazy heel better.
Sure, Lesnar and CM Punk are hugely talented anyway, but the addition of Heyman helped each man’s act considerably. In particular, Lesnar’s close friendship with Heyman has helped give his monster heel character a depth it might not have had otherwise.
OK, Lesnar’s recent antics have been despicable, but isn’t it touching the way he always springs to his friend’s defence?
Indeed, he’s helped so many people get over—and been such an integral part of the show—throughout the past year it’s difficult to imagine how WWE ever managed without him.
What’s more, Heyman has previous experience with the authority figure role: During 2003 and 2004 he headed SmackDown, often clashing with Stephanie McMahon others. He did a pretty good job, all things considered.
Of course, some would argue that making Heyman an authority figure would prevent him from doing his managerial duties. Considering he thrives at ringside, this may not be the most astute move.
However, being a heel authority figure blatantly biased towards Lesnar and Punk isn’t that much of a departure from his current role, is it?
As his performances over the past year show, Heyman really is the most valuable non-wrestler WWE has had since the heyday of evil Mr. McMahon.
Hopefully, management will recognize this and reward him with a more high-profile role on the show. Heyman has already added a great deal to Raw. As an authority figure, he can add even more.