The Southeastern Conference will reportedly announce the addition of a new TV network sometime in April.
Yahoo! Sports' Pat Forde has the breaking news:
The Southeastern Conference will announce its latest revenue bonanza in mid-April, commissioner Mike Slive told Yahoo! Sports on Thursday.
"Our focus for now is on our tournament and the NCAA tournament," Slive said. "We will make a formal announcement about the SEC Network in mid-April."
According to Forde's article, "Previous media reports have said the SEC Network is expected to launch in 2014."
The SEC, of course, will join the Big Ten and Pac-12 as conferences with their own major cable channels, and considering the instant success of the latter two networks, it's not exactly a surprise this is the route the SEC is taking.
Conferences have been constantly revolving in the recent past, and as a result, the future of many leagues is in doubt. With the addition of Missouri and Texas A&M, along with the massive success of football, however, it's crystal clear that the SEC is here to stay.
As such, building toward the future, creating better stability and working on improvement are logical goals moving forward for the conference. Developing a major network that will likely amass behemoth profits is essentially a no-brainer.
The main result, obviously, will be more money for the schools, but the creation of the SEC's own channel will do much more.
It will boost visibility for sports other than just football and basketball, thus improving recruiting. As the league continues to ameliorate across the board, that will only enhance the positive effects in sort of a chain reaction, adding more revenue and creating more opportunities for expansion.
The sports world is seemingly moving closer toward "super-conferences," and with this development, it's safe to say the SEC will be one of those giants.
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