UFC 164 Headed to Milwaukee for Harley-Davidson Hometown Throwdown

Damon MartinContributor IMarch 14, 2013

ATLANTA, GA - FEBRUARY 16: UFC President Dana White speaks during a press conference promoting UFC 145: Jones v Evans at Philips Arena on February 16, 2012 in Atlanta, Georgia. (Photo by Scott Cunningham/Getty Images)
Scott Cunningham/Getty Images

The UFC has signed a new long-term deal with motorcycle giants Harley-Davidson and will be bringing a pay-per-view to their hometown of Milwaukee in August.

UFC President Dana White announced on Thursday that the promotion has inked a new contract with Harley-Davidson, continuing a long-running partnership between the promotion and the most well known and recognized motorcycle company in the world.

"To celebrate Harley's 110th anniversary over Labor Day weekend, UFC will be going to Harley's hometown for the Hometown Throwdown 2013.  We'll be at the Bradley Center in Milwaukee in Saturday, August 31," White stated at the UFC 158 pre-fight press conference.

UFC officials later confirmed to Bleacher Report that the event will serve as UFC 164, the company's second pay-per-view offering in the month of August.

Earlier in the month, UFC 163 will go down with featherweight champion Jose Aldo defending his featherweight title against former WEC lightweight king Anthony Pettis.

The UFC's trip to Milwaukee will be their second time in the Wisconsin city in the past few years.  The first show was titled UFC on Versus 5 and featured a welterweight showdown between Chris Lytle and Dan Hardy.

The bout actually ended up being Lytle's last in the UFC before retirement.  He won by submission in the 3rd round, finishing Hardy with a guillotine choke.

While no bouts or rumors exist as of yet for the pay-per-view card, the UFC will likely start to move in that direction in the coming weeks.

With the main events already locked up for all the major pay-per-view shows all the way through UFC 163 in early August, it probably won't take long for the promotion to find a top ticket seller to lead the newly announced UFC 164 card in Milwaukee.

The last event held by the UFC at the Bradley Center, which was held on a Sunday, produced a live audience of 6,751 with a live gate of $539,000.  The Bradley Center, when set up for events like wrestling, can hold upwards of 18,000 spectators and also serves as the home to the NBA's Milwaukee Bucks.

Damon Martin is a Featured Columnist for Bleacher Report and all quotes were obtained first hand unless otherwise noted.