NBA Teams That Must Discover an Identity Before Next Season

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NBA Teams That Must Discover an Identity Before Next Season

For certain NBA teams, the remainder of the season is just an exercise in development. For a few more, that hour is drawing near.

Accepting defeat will never be an easy thing, but it will be the fastest way to achieving success for this group of teams. They have struggled through much of the 2012-13 season without a true identity. In the search for one, most have already lost this season.

A lot of things weigh into forging an team-wide identity. Continuity counts for something, so the contract lengths of your important players carry a lot of clout. Developing an identity has to do with sacrifice. Individual players give up minutes or numbers in order to help a team play as one, for the greater good. 

There also has to be an overall plan. The heads of the franchise must have a blueprint they are following in order to reach a goal. Without the blueprint there is a very limited chance a team will find their identity.

Without an identity, teams float about, winning on individual talent. That is very rarely enough to win at an acceptable level. If these teams want to sustain success, they'll need an identity by next season.

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