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Sergio Martinez, left, takes on Julio Cesar Chavez Jr.
After their first thrilling battle nearly ended in a come-from-behind knockout and sold 475,000 PPV buys, according to Boxing Scene, it's inevitable that not only will there be a rematch, but it'll be highly lucrative.
Martinez and Chavez genuinely despise each other. Martinez believes Chavez is spoiled and was handed his place in boxing due to his father's status, and Chavez believes Martinez is wrong for believing so.
When the two met this past September at the Thomas and Mack Center in Las Vegas, they sold out the 19,000-seat venue. Martinez punished Chavez for 11-and-a-half rounds.
In the last half of the final round, Chavez managed to hurt Martinez and drop him. Martinez barely got to his feet and instead of backing down, a stumbling Martinez fought back until the final bell.
With the rematch being eyed for this fall, according to Ring TV, fans will wonder if Chavez can come out as aggressively in the first round of their rematch as he did during the last round of the first fight.
According to AskTheBoxer, Oscar De La Hoya vs. Shane Mosley generated 590,000 PPV buys. The intrigue generated by a close first fight helped the rematch sell 950,000 buys.
The intrigue of whether Chavez will learn from his first fight is sure to sell more PPVs next time around, maybe even a million's worth.