They dropped the ball. There are certain instances in WWE history when giving a superstar a title could have changed the course of wrestling forever.
In some instances some superstars just plain deserved to hold the world title. The 10 greatest superstars to never be part of the prestigious (well it used to be) club...
Honorable Mentions include Goldust, Ahmed Johnson, and Owen Hart. I don't think any of these superstars deserve to be in the top 10, but they were certainly close.
You think Randy Orton or Edge have heat? Goldust was perhaps the most controversial superstar of all-time.
Goldust pushed the envelope in wrestling more than any other superstar. Billy & Chuck looked tame next to this guy. Like most of the other superstars on the list, Goldust spent some time chasing the WWE title but never won it.
Ahmed Johnson, another honorable mention, became so over and it was mostly due to fans wanting him to take the Intercontinental title off Goldust.
Imagine the reaction Shawn Michaels would have had chasing the world title off Goldust? The money in wrestling is in watching the babyface chase the heel everyone hates! Goldust was maybe the most hated superstar of his time.
Some considered Ahmed Johnson the "next" Hulk Hogan. It didn't end up that way but when Ahmed Johnson was hot, he was HOT! Perhaps the most popular superstar during his run on top.
When Shawn Michaels went down with his injury, Ahmed Johnson should have been the man to carry the world title.
Instead it was put on Sid. Ahmed Johnson's career and star could have been much brighter had WWE not dropped the ball on putting the title on Ahmed.
WWE missed the boat completely on Owen Hart's run after the Montreal Screwjob. It's not often the crowds chant a superstar's name without being guided.
Everyone wanted to see Owen Hart defend the honor of the Hart family after Vince screwed Bret out of the title. Instead Owen was put with the Nation of Domination, one of the worst storyline ideas in history.
In a time when WWE was desperate for new stars, they missed out on creating a new one with Owen.
If you read my other articles you would know that I consider Diesel one of the worst WWE champions of all-time.
During Diesel's dominance of the world title there was another guy running around the WWE more over than Diesel or any other superstar aside from Bret Hart.
Razor Ramon should have been given Diesel's title win over Bob Backlund. The fans were behind Razor at the time and he could have brought more to the WWE at a desperate time for them.
Instead Razor was given the Intercontinental title which he brought better matches and more interesting feuds than Diesel.
The same argument could also be said for "the bad guy" during his run in WCW where he again failed to win the world title.
It's hard to imagine a superstar getting cheered as much as Hulk Hogan during the peak era of the WWE, but someone did.
Ricky Steamboat was easily on par with Hulk Hogan as far as popularity. Steamboat could have been a huge star had WWE seen a reason to have mulitple babyfaces on top of the company.
Instead Ricky ran off to WCW, where he put on a classic feud with Ric Flair.
WWE has the same problem today, they refuse to let the guy on top move to the side and share the spotlight with a fresh up and coming star.
Who knows how big the WWE could have got had they had a second coming of Hulkamania called Steamboat-mania. You think Jeff Hardy was big?
WWE did a good job, and a bad job, finally giving in to fans by putting the world title on some of the audience's favorite wrestlers.
Eddie Guerrero, Rey Mysterio, Rob Van Dam, Jeff Hardy, CM Punk, etc. The bad thing is that all those title runs were handled horribly.
The one guy the WWE hasn't given the world title to whom the fans are demanding? Captain Charisma.
Even as a heel, Christian has consistently been one of the most over superstars on the WWE roster.
The road doesn't look too bright with Christian in ECW-land, but the fans won't let the WWE forget about who their people's champion really is.
Christian is a decent in ring performer and on par with anyone on the microphone. Maybe his time will come, but like most of the stars on this list it doesn't look good.
Should Christian win the WWE title, he will go down in history. Why? He will be the only wrestler to win every single title the WWE has had to offer.
Light-heavyweight, Hardcore, European, Intercontinental, Tag Team, and then the world championship.
Look for HBK to cock block Christian's way into the history books.
I think the common theme for this article will be how over a certain wrestler was during their peak years.
British Bulldog and Bret Hart's Intercontinental title match single-handedly sold out Wembley Stadium. There isn't one superstar today that can do the same.
With WWE venturing into Europe, the answer was never a European title or the IC title. It should have been putting the world championship on the British Bulldog.
A lot of times WWE comes down to dollars and cents. British Bulldog was "money in the bank" in England. He was one of their biggest stars and could have translated in huge dollars for Vince and Co.
Bulldog also had a chance to win the world title during Shawn Michaels title run in the 90's. Because of the landscape of the WWE the Bulldog was probably the best heel they had.
The fans cheered when Bulldog almost won the title at In Your House, which ended up being a draw.
The Bulldog had numerous chances to carry the WWE strap and help expand the company overseas way before WWE was able to do so now, but instead they kept with the "Macho Man," which will go down in history as a huge mistake.
In an era when there was plenty of potential main event stars, most of them were at least given a run at the title. One man was not.
Jake The Snake was similar to Steamboat in that he was on par with Hogan and Warrior as far as being over with the crowd. People paid to see Roberts. When Jake turned heel, he was the most feared man in the WWE.
I've said it before, the money is in the babyface chasing the heel. The title should have been put on Roberts during his heel run with Undertaker, and the crowds would have come out in droves to see Warrior, Savage, Undertaker, and other babyfaces try to take the title off the Snake.
If Rick Rude was in the WWE today, he would be a multi-time champion. His problem was he was in the WWE when they felt the only person deserving of holding their title was Hulk Hogan.
I don't disagree with their decision, but Rude could have easily taken Sgt. Slaughter's spot beating Ultimate Warrior for the title and defending it against Hogan at WrestleMania VII.
The Iraqi sympathizer Slaughter never sold tickets and that was evidenced by WWE's need to find a smaller building to host their biggest show.
Rude was always over (see his feud and IC title victory over Warrior as an example) and the fans would have loved to see Rude get his butt handed to him by the Hulkster.
Even though Mr. Wonderful is ranked at four, I seriously considered him at No. 1. He was a pure heel and the biggest heel in the company during his feud with Hogan.
Vince was terrified of taking the title off Hogan and I always enjoyed watching Hogan have new threats for his title but turning them away.
The problem, as I look back, was that Hogan became much bigger when he actually lost something and had to regain it.
Mr. Wonderful would have ensured riots (in a good way) if he won the title from Hogan and could have made WrestleMania 2 a huge success instead of one of the worst 'Mania's of all time.
The top three, any one of the next few guys could easily be the first on the list. Mr. Perfect's feud with Hulk Hogan was legendary in many ways.
Most fans can probably remember Perfect destroying Hogan's world title like it was yesterday.
Hogan's popularity was beginning to take a hit around this time. Fans were ready for a change. Ultimate Warrior was the right choice at the time but Mr. Perfect had too many opportunities to not be given the title.
He was hated and loved when he turned on Heenan to team with Macho Man. He was believable to the audience at a time when you needed to be in order to be the world champion.
He also could have taken Sgt. Slaughter's title run. Perfect in my opinion could have also been the guy to dethrone Ric Flair for the title. Too many failed possibilities with Mr. Perfect.
The most hated wrestler during his era. The greatest heel of all-time, and I find it hard to say that that's arguable.
DiBiase was screwed out of his world title run thanks to Honky Tonk Man and he never was given an opportunity again.
I'm repeating myself here, but as the best heel ever the check was sitting there waiting to be cashed in a DiBiase/Hogan feud.
I still consider the Mega Powers year long storyline to be the greatest in wrestling history but something equally as epic could have been done with Hogan chasing DiBiase for the year leading up to WrestleMania V.
They say he didn't need the title. Who doesn't need a title? Isn't that what the business has always been about? The best guys should be the world champion, and I don't always mean the best technical wrestler.
Hot Rod was spit on, yelled at, attacked, and everything else someone could have done to him.
I agree with many people who say that Vince and Hogan didn't make Hulkamania—Piper did. It was true, and Hulkamania wouldn't really be here without Piper.
The greatest feud of all-time will also be Piper vs. Hogan and no one can convince me otherwise. Piper needed that world title more than Hogan did at the time.
People don't go see blockbuster action movies because the good guy is winning, they see it to watch the good guy win because the bad guy already was.
Piper never getting the world title was the biggest mistake WWE has ever made.