Honorable Mentions include Goldust, Ahmed Johnson, and Owen Hart. I don't think any of these superstars deserve to be in the top 10, but they were certainly close.
You think Randy Orton or Edge have heat? Goldust was perhaps the most controversial superstar of all-time.
Goldust pushed the envelope in wrestling more than any other superstar. Billy & Chuck looked tame next to this guy. Like most of the other superstars on the list, Goldust spent some time chasing the WWE title but never won it.
Ahmed Johnson, another honorable mention, became so over and it was mostly due to fans wanting him to take the Intercontinental title off Goldust.
Imagine the reaction Shawn Michaels would have had chasing the world title off Goldust? The money in wrestling is in watching the babyface chase the heel everyone hates! Goldust was maybe the most hated superstar of his time.
Some considered Ahmed Johnson the "next" Hulk Hogan. It didn't end up that way but when Ahmed Johnson was hot, he was HOT! Perhaps the most popular superstar during his run on top.
When Shawn Michaels went down with his injury, Ahmed Johnson should have been the man to carry the world title.
Instead it was put on Sid. Ahmed Johnson's career and star could have been much brighter had WWE not dropped the ball on putting the title on Ahmed.
WWE missed the boat completely on Owen Hart's run after the Montreal Screwjob. It's not often the crowds chant a superstar's name without being guided.
Everyone wanted to see Owen Hart defend the honor of the Hart family after Vince screwed Bret out of the title. Instead Owen was put with the Nation of Domination, one of the worst storyline ideas in history.
In a time when WWE was desperate for new stars, they missed out on creating a new one with Owen.