Well, it appears that the wrestler known as El Generico is no more.

Sadly, the Indy superstar has been repackaged by the WWE machine and will no longer wrestle as El Generico.

According to PWInsider.com (via WrestlingInc.com):

It would appear that the wrestler known as El Generico will be going forward without his popular character in WWE as he competed sans mask at tonight's NXT event. In his debut match last month for the organization, he sported the mask and attire.

The renowned grappler competed under his real name, Rami Sebei.

Overall, I don't understand why the WWE insists on making these changes. The fact is, Sebei is very talented in the ring, but it was the Generico character that got him noticed. That same character is already established and has legions of fans who were anticipating seeing the former masked star on the biggest stage pro wrestling has to offer.

Now his fans will have to settle for a new gimmick that may not be as popular and may not make it past NXT. Don't get me wrong here; I know the company and Sebei will do their best to make this work. However, as we all know, wrestling fans are very fickle and don't always enjoy change, especially when it affects a beloved star.

Ultimately, the WWE doesn't appear to be looking at the big picture here. If history has taught us anything, it’s that fans love to buy the masks of their favorite stars. Let's face it, guys like Hurricane Helms and Rey Mysterio became one with the audience solely based on their mask sales alone. 

In the end, we will have to wait and see what's in store for Sebei and hope for the best.