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CM Punk is widely recognised as one of best talents that pro wrestling has produced in recent years.
His constant referral to himself being the "Best in the World" is hard to refute, given his supreme vocal and in-ring ability that has earned him extraordinary success in WWE.
His 434-day WWE Championship reign, which spanned the entire 2012 calendar year, is the longest in the modern era, but he has still yet to headline a WrestleMania.
The reason for this is that in John Cena, WWE have created a merchandise selling monster that has become the all-conquering face of a generation.
As a result, Punk defended his WWE title halfway through many pay-per-views in 2012, while Cena's spotlight predominantly shone in the main events.
Few footballers could relate to this pain more than Real Madrid's Cristiano Ronaldo.
Renowned as one of the greatest players in the sport's history, Ronaldo's talent is undeniable, with the Portuguese wizard amassing an astounding goals to games ratio during his career.
He also holds the world record transfer fee from when Madrid paid Manchester United £80 million for his services, but he has missed out on several accolades due to the presence of one man.
Lionel Messi, a four-time Ballon d'Or winner, has the honour of being universally recognised as the world's best player.
The Barcelona forward, who broke the record for goals scored in a calendar year in 2012, has often hogged the limelight ahead of Ronaldo, winning more medals in the process.
In that vein, Punk and Ronaldo are travelling a very similar career trajectory, and for the time being, both will have to continue settling for second place.