World Football: Picking Fitting Sponsors for Europe's Biggest Clubs
Sponsors aren’t going to make or break a team, but a certain amount of synergy wouldn’t be a bad thing. There are so many disasters waiting to happen. Controversy around Newcastle United showed that the debate is far from over.
Their decision to allow ethically-dubious loan company Wonga to display their logo on shirts is a sign of the times, and the opinion that football is losing its romance in favour of big business has merit.
However, there’s no need for these things to be so serious all the time. With that in mind, we’ve selected five of the world’s biggest clubs and given them more fitting sponsors.
Manchester United: RED Digital Cinema
On the surface, it makes perfect sense. A high-end digital camera befitting a team of United’s stature, along with a company name that ties in with their nickname and the colour of their home shirts. An easy decision that doesn’t take too much deciphering.
However, in the wake of United’s exit from the Champions League that swung on a red card shown to Nani, it takes on a meaning all of its own.
Also, did you see the colour of Sir Alex Ferguson’s face after that decision? Or any decision he feels has gone against him? Exactly.
Barcelona: Tic Tac
Another item pulled from the Book of Obvious, we’re surprised that the confectionary giant hasn’t teamed up with Barcelona already, releasing special “Tiki-Taka” branded editions across the world for selected Barca achievements.
Although the system was most prominent during Pep Guardiola’s reign, tiki-taka football remains a firm part of the club’s setup, with its roots running deep through the lower reaches of the side. This goal from Barca’s Under-10 team—via The Sun—should leave you in no doubt.
Make this sponsorship happen, right now.
Bayern Munich: E.ON
German power. That’s a statement which could be applied to either the football club or the energy company, and it makes a lot of sense to see the two teaming up.
With the recent addition of Pep Guardiola, Bayern look like a dominant force across the world. In accordance with this, E.ON is a good choice to accompany them. The name derives from the Greek “aeon,” meaning “eternity,” and Bayern’s position at the top of the Bundesliga seems to be here to stay.
Of course, they were the main club sponsor of Borussia Dortmund from 2000 to 2006—as well as the F.A. Cup—but Bayern would represent a step up and an example of a company aligning with the best to insinuate that they, too, are at the top of their field.
Paris Saint-Germain: Cash Money Records
It might be a cheap shot—and could easily have applied to Chelsea or Manchester City in the past—but PSG are the new rich kids in the world of football, and they haven’t been shy about spending it.
Therefore, why not team up with Cash Money Records, a label that has been home to Drake, Lil Wayne and Nicki Minaj? Like rappers who suddenly get rich, PSG have surrounded themselves with the finest things available to them, and are currently reveling in their success.
Although this would carry more credibility for the football club than the record label—Jay-Z’s investment in the Brooklyn Nets would still beat it—it can’t be long before music industry figures get their hands on world football teams.
PSG would be a perfect place to start.
Real Madrid: GALACTICO Ethernet Project
A project that is working towards a better future, spending money and reducing costs at the same. Sound familiar?
The Galacticos days may be gone for Real, but there’s no doubt that fans would love to buy official shirts with “Galactico” emblazoned across the front. Evoking memories of past success, that word is still tied to Madrid, and this would be an excellent reminder of its past.
The microelectronics project is in its final year, and research groups don’t tend to have a lot of money to lavish on the biggest football clubs in the world, but it’s a nice idea.