Sponsors aren’t going to make or break a team, but a certain amount of synergy wouldn’t be a bad thing. There are so many disasters waiting to happen. Controversy around Newcastle United showed that the debate is far from over.
Their decision to allow ethically-dubious loan company Wonga to display their logo on shirts is a sign of the times, and the opinion that football is losing its romance in favour of big business has merit.
However, there’s no need for these things to be so serious all the time. With that in mind, we’ve selected five of the world’s biggest clubs and given them more fitting sponsors.