For as long as he's alive, Vince McMahon is going to be an in-ring presence with WWE.
Few 67-year-old men would be willing to have someone crack a crutch over their back just weeks after hip surgery. McMahon though, is a different breed of man.
He is a hands-on CEO in the most extreme way.
You won't see Bill Gates piecing together computers at the factory. McMahon on the other hand, has always been willing to do the hard labor that is the foundation of his company.
He seems to possess a blend of recklessness, passion and business savvy that leads him to be an active part of his own empire.
McMahon first stepped through the ring ropes for the betterment of his product during his feud with Stone Cold Steve Austin. He has since literally bled for WWE.
It wasn't necessary for McMahon to put his body on the line in a No Holds Barred Match against Shawn Michaels at WrestleMania 22 or against Undertaker at Survivor Series 2003.
Still, McMahon took the bumps that he asks of his employees. He didn't just sit back and watch WWE's development unfold, he became an integral part of it.
That trend doesn't seem close to ending.
He has recently agreed to take an F5 from Brock Lesnar to help make the big man's return more interesting. He then let Paul Heyman get some good swings on him with a crutch.
Whether it's because of bravery or a refusal to relinquish control, McMahon steps into the fire again and again. Until his body is simply unusable, expect to continue to see McMahon willingly suffer for the sake of his business.
Listen to his assessment of how long he'll run WWE. He says, "I'm probably never going to die so I'll always be around."
To hear him say this so confidently, one almost believes it's possible. McMahon's drive and dedication is unmatched.
He took WWWF, a regional wrestling promotion from his father and transformed into a global phenomenon. As an announcer, as an evil boss character and as a victim of its violence, McMahon has always run WWE with his hands right around it.
Seeing him take a pounding from Lesnar or Heyman at nearly 70 years old, it makes one wonder if he'll ever stop taking lumps to benefit the shows he puts on. We may one day see a wrinkled, gray-haired McMahon in a wheelchair holding out his chin, daring a WWE star to box him in the mouth.
McMahon doesn't seem to know any other way than to give everything of himself.