When the tourney kicks off and millions of fans have their brackets filled out, that is the time when the superstars need to step up.
All the cards are on the table. Get upset and you become a punchline. Go on a run and you become a legend. This is where players have the opportunity to improve draft stocks, cement their legacies and become a household name.
Players such as Stephen Curry, Kemba Walker, Shelvin Mack and Derrick Williams all went from big-name players to household names after breathtaking runs during the tournament.
And as for new guys following in their footsteps? Here are a few standout players who could make a name for themselves in this year's tourney.