Alvarez has been targeting Miguel Cotto and Floyd Mayweather since at least last year, when he told Boxing Scene (via ABS-CBN News) that he wanted either of the two future Hall of Famers.
While Cotto is coming off two losses and likely ripe for the picking, Alvarez has a lot of work to do before Mayweather will accept a fight with him.
Beating a big name that's still relevant such as Cotto will go a long way toward giving Alvarez the household popularity boost needed to make a fight with Mayweather lucrative enough to get made.
When Alvarez defeated Shane Mosley last year, he defeated a foe who was going three years without an official win under his belt. Cotto, for all intents and purposes, is still a capable fighter.
Cotto hasn't suffered an embarrassing loss yet as both his previous two losing efforts saw him give a good account of himself.
If Alvarez continues to go out of his way to test himself as a true warrior by facing the best in Trout or Lara, he will have certainly earned the right to have a pay-per-view bout vs. a boxing star like Cotto.
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