While it sounds like a positive term, the reality is it can be one of the biggest culprits as far as causing offensive stagnancy.
Carmelo is arguably one of the game's most versatile scorers. His deadly combination of mobility, strength and shooting touch make him virtually unguardable. Considering his incredible scoring prowess, it's no surprise he's looking to get his shots and get a lot of them.
When Melo catches on the wing or off a post up, he isn't passing, he's looking to shoot. While this type of offense works at times for New York, other times it doesn't. In close situations when the team trails, the pressure of Carmelo or another gunner-type player like JR Smith to generate quick offense is even greater.
As a result, when misses pile up and no one snatches rebounds, stagnancy generates. One man attempting to outscore the opposing team rarely works in the long run, and it's the type of offense the Knicks need to avoid. Some of the best possessions the Knicks get are pick-and-roll looks. These possessions, in effect, are triple threats for opposing defenses.
Will they get a Felton pullup if they go under the screen, will Chandler catch a lob or will the denial allow a man in the corner to get free? Of course, these possessions don't work with 100 percent efficiency either.
This is basketball, it's about maximizing your opportunities when you can.
The Knicks were at their best early on in the season when they shared the ball and played with movement. If they get in the habit of running too many isos, it will perpetuate their unfortunate penchant for stagnant possessions.
For their sake, they're lucky these problems can be easily fixed. They just need to take what the defense gives them. Of course, they have to be willing passers. Thankfully, most tend to be despite often looking to score first.