When Glenn Beck made his comments about the WWE, I thought here is a guy who doesn't get it. Then, I saw his response to their invitation to come on Raw, and I thought this guy really doesn't get it.
Mr. Beck, WWE inviting you to come on Monday Night Raw is charity. It should be right below the number of wishes John Cena has granted on WWE's charity press release.
I thought Beck was on to something for a minute. I thought having a lengthy rant ripping WWE for the Jack Swagger and Zeb Colter characters was the start of a great work.
I've been in and around the wrestling business since I was a little boy. You can't blame me for looking at everything as a potential scripted story. Beck should have done the same with this.
WWE responded and offered him five free minutes to give an unedited rant on Raw.
He should have accepted.
WWE issued that challenge thinking he would never accept. They did it for their own press release and defense of their product. If Beck accepted, the possibilities would have been endless.
It would have been a new audience for him to get exposure. More people tuning into his show and following him on Twitter. Doing anything they can to learn more about his character and business, because now he's relevant to them since he's involved with WWE. How many of you have searched for Beck on Google, Twitter or looked up something about him you wouldn't normally have since hearing about his exchange with WWE?
Beck would have jumped to the front of the line as a guy WWE realizes they have to carve out time for to have a WrestleMania spot. If he was willing to do some kind of business, he would have been at WrestleMania and he would have gotten paid. That's what everyone is in business to do—getting money.
This potential WrestleMania booking sounds crazy, but that's only because nobody actually thought Beck would accept the invite.
Beck turned down WWE's offer by saying:
Unfortunately I am currently booked doing anything else.
I guarantee that whatever “anything else” Beck is doing in the three hours RAW is live is going to help him earn thousands of dollars. That's what this would all turn into, thousands of dollars for Beck to make because it would be a winning situation for all involved.
Beck talks for a living, and going on Raw would take his persona to another level. Look at the others who have used WWE for a promotional vehicle: Snoop Dogg, Jeremy Piven, Dennis Miller, Mark Cuban, Ashton Kutcher, Hugh Jackman and the list goes on. What do any of those people know about being successful, right?
Why didn't Beck take it?
Well, first, he's scared. He 's walking into a building full of people he calls “stupid." He should be scared, but nothing would happen to him.
The only people in the world who should have tried to stop Beck from accepting WWE's challenge are those in the WWE locker room. Beck gets five minutes in a WWE ring, and he'll have more heat on him than any of the heels will ever get.
If he walks to the ring and grabs the mic, he could be widely successful on WWE programming. His fans would either despise him because he's on that “stupid wrasslin show,” or they love him because he's on that “stupid wrasslin show” sticking to his guns.
Either way, that's good. If some of your fans start to hate you, it's better in the long run. People get tired of saying nice things about you. They never get tired of saying bad things about you. As long as they're saying something, you're cashing something.