"[P]eople get to see who I really am, as opposed to reading what other people are writing," said Smith in an interview with Dime Magazine. "[Twitter] really gives me a chance to...just really keep proactive with the fans."
Whether social media has done anything to rehab his image remains to be seen, but Smith's Twitter account is one of the most captivating, strange, and compelling timelines in the entire NBA.
Smith doesn't discriminate: he'll go after opposing players, fans and girlfriends—both past and current—alike. Last March, Smith tweeted a picture of his girlfriend (and Love and Hip-Hop star) Tahiry while she was lying in bed wearing little more than a thong.
The NBA fined Smith $25,000 for posting "inappropriate pictures" to his Twitter account, and Smith expressed regret shortly after the incident.
That hasn't stopped him from pushing the social media envelope, however. Back in December, a couple of fans gave Smith grief prior to the Los Angeles Lakers' visit to Madison Square Garden. Smith never met a shot he didn't like, yet he went on Twitter to attack Kobe Bryant's shot selection:
Less than a week later, Smith essentially broke up with R&B singer (and Love and Hip-Hop: Atlanta star) K. Michelle via Twitter, and then claimed that they were never an item despite plenty of evidence to the contrary:
I don't care how u spell it! #NOWifey here— JR Smith (@TheRealJRSmith) December 18, 2012
In order for u to dump someone they have to be ya girl/man right! #Ojustchecking— JR Smith (@TheRealJRSmith) December 19, 2012
Smith laid low for a month before taking a shot at New Jersey Nets' forward Kris Humphries. After the Nets pulled out an 88-85 win at Madison Square Garden, Humphries' tweet about the Manhattan crowd prompted Smith to supply a witty retort—a shot at Humphries' brief relationship with Kim Kardashian:
Of course, Smith's social media attacks know no bounds. When he isn't telling one of his followers to go back to pole dancing, he may be busy calling another one of them ugly. Here are a couple of posts from Smith as he unleashed a double-barreled assault on a user who claimed that he never replies back:
However, Smith's latest transgression may be the most entertaining of them all. It started with a series of direct messages between Smith and a female fan prior to the Knicks' Jan. 26 game vs. the Philadelphia 76ers:
The tweets pretty much speak for themselves, but in a fantastic effort to spin the story, Smith posted the following on his Instagram account mere hours after the story broke:
From a public relations perspective, it was a fantastic way to control the fallout from what could have potentially been an ugly situation. And with many questioning the age of his alleged paramour, Smith posted this picture as well:
Well played, Mr. Smith. We're eagerly awaiting your next gambit—just don't get yourself fined again.