DJ Irie, the league's first official "NBA DJ" and the long-time DJ for Miami Heat home games, gave an interview with ESPN in which he talked about everything from working parties during All-Star Weekends to the influence that players have had over what music he plays.
Irie has been with the Heat since the 2000 season, and even has two championship rings for his trouble. He talked about how Alonzo Mourning would get pumped up playing a team that had beaten them at home previously:
Probably the player and song that best correlates with that statement is Alonzo Mourning and James Brown's "Payback." Here's what would happen, and this happened when Alonzo was still playing, of course: Any time we would lose to a team at home and that team would come back, Alonzo would walk up to the booth and he's like, "Yo, you know what to do, right?" I'm like, "Yep." As soon as he comes out of the tunnel for shootaround, he wants to hear James Brown's "Payback." It's in his head. He's like, "It's payback time. We can't let these guys beat us twice." Nine out of 10, they would win.
Beyond that, he talked about the influence that LeBron James has on what he plays on a day-to-day basis.
LeBron will be like, "Yo, play some 2 Chainz." He loves 2 Chainz, he loves T.I., obviously Jay-Z. Honestly, LeBron will actually school me on stuff because there are songs he'll ask for and I'll be like, "Where did you get this from? That's dope." I think he just like scours the net. I don't know what he does, but he's up on stuff like first. There are a lot of times where he'll find a song before I even know about it.
This is something LeBron totally needs to roll with. If he know DJ Irie is going to play music at his request, then he should start getting into other players' heads with it.
Hell, he should just go all-out and have him play an entire Ron Artest album when the Lakers come to town to get the crowd so violently angry that they'll boo him to tears every time he touches the ball.
Have fun with the influence LeBron, just remember not to abuse the power too much. Keep Soulja Boy out of the sound system.