Time travel, while inordinately cool, presents its share of inconveniences for those in charge of the logistics. It’s one thing to write clever copy and enlist a charismatic star athlete for an ad campaign, but it takes finesse to draw in an audience. A smart premise had been developed for Blake Griffin and [automaker] KIA, but getting it from the storyboards to your living room required some serious work. For Blake Griffin and the creative team charged with transporting the power forward back to his childhood in Griffin’s KIA spots, that meant finding mini-Blakes who bore a resemblance to the present-day star.
Courtesy of David & Goliath