WWE has benefited from a recent ratings surge, primarily due to the reemergence of The Rock as the WWE champion and his subsequent appearances on WWE television. All signs indicate that Rock will leave the company for another hiatus after WrestleMania 29.
What can WWE do to ensure that ratings don't return to the record low numbers of the "pre-Rock" era? The answer is simple. WWE should put the belt on another high-profile star.
Brock Lesnar will be WWE champion in 2013.
Once Rock heads back to Hollywood, many feel that ratings will dip again. It's generally assumed that John Cena will take the title from Rocky at WrestleMania 29. Once that happens, fans will be back to watching the same stars who were featured while ratings dropped to historic lows.
One way that WWE can prevent another ratings decline is to start a Cena/Lesnar feud as soon as possible after WrestleMania. Assuming that Cena wins, he'll need a high-profile feud right off the bat in order to keep ratings fresh. Starting a program with CM Punk or Dolph Ziggler just won't get the job done. Cena feuded with both of those guys throughout 2012.
Enter Brock Lesnar. Few WWE stars carry the cachet of Lesnar. Once the Cena/Lesnar feud is underway, putting the belt on Brock is the best thing WWE can do.
Click on to find out why WWE should crown Brock Lesnar in 2013.