Unfortunately for TNA Wrestling, Valentine's Day did not show any love for its flagship show, Impact! Wrestling.
Despite airing from a packed venue at the Wembley Arena in London, England, Impact! Wrestling saw its viewership plunge for the second straight week (via TV by the Numbers).
The Thursday night, Feb. 14 edition of Impact! Wrestling had 1.30 million viewers and scored a 0.4 rating in adults 18-49. Meanwhile, the Feb. 7 edition, which was from Manchester, England, fared better with 1.41 million viewers and notched in the same rating in adults 18-49.
History Channel's Swamp People secured the No. 1 spot on cable television Thursday night with 4.42 million viewers and a 1.8 rating in adults 18-49. NBA Basketball on TNT came in second.
Was this an expected drop in viewership for TNA?
Considering that it was Valentine's Day, TNA should have probably seen this kind of viewership result coming. Although the show aired from the world famous Wembley Arena in front of a large audience and featured plenty of solid matches, Impact! Wrestling was not intriguing enough to watch on Thursday night.
After a solid start to the new year, TNA has slowly faded in February in terms of viewership. With declining viewership the past two weeks, TNA needs to boost its television product before it permanently heads on the road in March. However, TNA did have a strong crowd on hand at the Wembley Arena in London, England, which made for good television.
Spike TV and TNA should not worry on its viewership results. Instead, TNA should be solely focused on creating a television product that will excite people and have them watch, especially when it airs from larger venues that holds thousands in attendance.
With the company exiting the Impact! Zone very shortly, TNA still has plenty to look forward to in 2013.