Phoenix Coyotes Encourage Fans to Gamble with New Ticket Package

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Phoenix Coyotes Encourage Fans to Gamble with New Ticket Package
Doug Pensinger/Getty Images

It's no secret that the Phoenix Coyotes have a hard time drawing a crowd to home games. Also, as more of a defensive-minded outfit, the team doesn't exactly play the most exciting brand of hockey. However, the Coyotes' marketing staff is looking to use the team's style to its advantage with a new and incredibly unique ticket program. The Coyotes unveiled the “GOALden ticket” package on Thursday. It actually encourages the team to play its often-stifling system while also appealing to the gambler in their fans. Here's how it works from coyotes.com:

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