When goalie Viktor Fasth signed a two-year contract with Stockholm AIK in 2010, it was barely news in Sweden. The biggest morning paper, Dagens Nyheter, had a three-line blurb about it, and Aftonbladet, the biggest daily, pulled the general manager's comments off AIK's website. No wonder. AIK played in the second- and third-tier leagues for years and had just then, in 2010, earned promotion to the Swedish Elite League. Fasth, too, spent his career in the second- and third-tier leagues, and had just signed his first SEL contract at 27.