Hoosiers Provide Daunting Challenge for Struggling Purdue Men

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Hoosiers Provide Daunting Challenge for Struggling Purdue Men
Brian Spurlock-USA TODAY Sports

BLOOMINGTON — Throughout his 25-year coaching career at Purdue, Gene Keady’s typical February message was delivered in varying forms of, “It’s not who you play, but when you play them.” Keady’s theory was that by mid-February, those who aspired to make noise in the postseason or play for the Big Ten Conference championship were peaking. Teams looking at a sub-.500 record were beginning to go through the motions, hoping the end was near.

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