Kate Upton's Denial of Justin Verlander Relationship Increases Buzz for SI Model

Matt Fitzgerald@@MattFitz_geraldCorrespondent IIIFebruary 15, 2013

Life has been pretty good lately for Kate Upton.

Although she was recently a bit peeved about an interview in which she denied having a relationship with superstar Detroit Tigers pitcher Justin Verlander, the allegations did nothing more but raise the interest and buzz surrounding the 20-year-old model.

The inquiry about Verlander came to light on Detroit's local FOX 2 affiliate on Thursday, and happened to coincide with Valentine's Day.

Dan Loumena of the Los Angeles Times documented Upton’s response to the rumored romance, in which she stated in a simple, matter-of-fact manner, “I’m single.” He also provides the video interview.

Being linked to one of the most ridiculously good pitchers in recent memory isn't necessarily a bad thing, even if Upton denied it. The two-time reigning Sports Illustrated swimsuit issue cover personality has suddenly made her presence even more strongly felt in the sports world.

Prior to the Verlander whispers and the shoot, she courageously endured the extremely cold climate of Antarctica for SI's widely-read February edition. 

Her suggestive Super Bowl advertisement for renowned automobile manufacturer Mercedes-Benz depicted her with a bunch of football jersey-wearing jocks washing the company's new 2014 model of the CLA-Class Coupe.

The Super Bowl is practically a national holiday, and for some dedicated magazine readers, so is the release of the swimsuit issue. Upton capitalized yet again on another special day by exacting her influence to gain even more publicity on Feb. 14.

SI Swimsuit's official Twitter page promoted a Google hangout opportunity with Upton and Katherine Webb for those who may have been without a valentine:

Webb is the girlfriend of Alabama Crimson Tide QB AJ McCarron, and caused a stir in the national championship when ABC commentator Brent Musberger complimented her good looks.

By associating herself with another emerging name in the sports world, Upton worked more magic yet again in increasing her following.

That should only help Upton's immensely bright future as a model moving forward, as she has proven to be a viral marketing sensation—once again giving confirmation to the notion that sex does indeed sell.

She may not have totally appreciated the apparently unsubstantiated Verlander musings at the time, but it undoubtedly helped Upton's momentous beginning to 2013 in the sports industry.