Relax, I’m all for breast cancer awareness.
And while the pink gear the NFL shoves down our eyes every October is god awful ugly, I’ve always held the opinion that if there’s one person out there who schedules a breast cancer exam after tuning into a professional football game—well, at least they’re doing a good thing over there.
But a big hat tip to Deadspin for digging up the ridiculous fact that around only five percent of the money made by the NFL hawking pink “Awareness” memorabilia actually goes to the American Cancer Society.
All told, the amount of money the NFL makes selling pink gloves, cleats and jerseys to fans wanting to help “find a cure” dwarfs the amount of profit they make from this “awareness” stunt they pull every year.
Sure, awareness isn’t a “fad,” but after looking at the puny monetary effort the NFL makes to actually help fund breast cancer research and support groups, it’s really just a colorful, empty gesture.