For NBA fans racing to make last-minute plans for All-Star weekend, American Express has got you covered.
Through a partnership with NBA Digital, American Express will allow fans unprecedented access to the historically closed sessions of NBA All-Star media day. For the first time in the event's history, fans will not only have the opportunity to witness the sights and sounds of the greatest conglomerations of NBA talent, but they'll also have the chance to participate in the event.
Have a burning question on your mind for any one of the 24 players selected to participate in the game? Simply voice it on Twitter using #AmexAllStar for the chance to have it answered by the biggest names in the game.
Fans can also head to www.nba.com/amexallstar to submit their questions or take in a wide variety of highlight reels of the game's participants.
Starting at 1:30 p.m. ET on Feb. 15, the site will host live-streaming coverage of the event, offering fans four different cameras to chose from, assuring access to all of their favorite players. The site will also host a live chat during the event so fans can share real-time reactions to any of the interviews.
The Eastern Conference All-Stars will open the event and carry the conversation until 2:15 p.m. ET. Then, the Western Conference team will get its chance at the mic, answering media and fan questions until 3 p.m. ET.
The 2013 NBA All-Star Game will be perhaps best known for its fan involvement. From setting the starting lineups for both the All-Star Game and Rising Stars Challenge to actively participating in media day, fans won't miss a second of the action.
This insider's access extends beyond media day, as well.
The site will feature behind-the-scenes photos of the weekend's events. On-demand interview videos from media day will be available until Sunday, Feb. 17 at www.nba.com/allstar_interviews.
Once the 62nd NBA All-Star Game gets under way at 8:30 p.m. ET on Feb. 17, fans can direct their personalized coverage of the game with TNT Overtime at www.nba.com/tntovertime. The site will feature a number of high-def alternative cameras, along with a live chat with NBA analysts using #AmexNBA, in-game highlights, real-time stats (including comparisons with a player's season averages) and more.
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