WWE needs John Cena to be the top face on SmackDown every week.
Perception is reality. This statement is so accurate when it comes to professional wrestling. It's a fake fight. WWE creates their own reality. They told us Ryback was the next big deal, and so he was.
SmackDown is the “B” show because that's how WWE treats it. SmackDown will always be the No. 2 show. Raw is the flagship program and has been around for two decades.
However, there is still a SmackDown and WWE should make the best decisions for it. The best decision is Cena as the top babyface.
Cena appeals to a younger audience, and SmackDown appeals a younger demographic. SmackDown is also known for having the up-and-coming talent, which can benefit greatly from the rub Cena can provide their matches and careers.
Cena as face of SmackDown doesn't eliminate him from Raw. All this means is his storyline is the top saga on Friday nights. He could still be featured every week on Raw, just as Alberto Del Rio, Big Show, Sheamus and Randy Orton all are.
WWE continues to blur the lines of any brand extension. Stars appear on both shows, and it seems the live events format could be changing soon where the shows won't be labeled with Raw or SmackDown.
This move for Cena would benefit younger guys to work with him and open up space on the top part of the card for Monday night, space for veterans like Chris Jericho or Brock Lesnar when they're around, or for rising stars like Ryback and Antonio Cesaro.
Perception is reality. The audience connecting Cena as the top guy on SmackDown will enhance the perception of SmackDown's value to all those who matter. There are some who aren't going to watch SmackDown or care what Cena does no matter what, but they don't matter. There are a lot who now give SmackDown some relevance in their minds because they can watch Cena on the Friday night show―cheering him or hating him.
Once WrestleMania 29 is over, begin to train the audience to tune in on Friday night to always see Cena be the top star in addition to lower profile appearance on most Monday's.
“You can't see me” is Cena's catchphrase. WWE can't let that become the status of younger guys in a top spot on Raw for another five years.
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