Meet the new boss. Same as the old boss.
This is the perfect choice for the popular magazine.
Upton has a lot of connections to the world of sports. This is not a requirement for someone to look pretty on the cover, but it is making her more recognizable for readers of the publication.
She is often seen at sporting events from baseball to basketball to football. In one online video, she is even seen "Dougieing" at a Los Angeles Clippers game:
The video has almost two million views.
In addition, those same fans were the same ones who were excited to see the model in two different Super Bowl advertisements for Mercedes-Benz, starring in one:
While rival Bar Rafaeli got more publicity for her GoDaddy.com ad, Upton still turned a lot of heads with her commercial.
These videos have done as much to help her meteoric rise to stardom as her actual modeling jobs.
Her other connection to sports is the fact that she is a WAG (wives and girlfriends of athletes). Upton is dating star pitcher Justin Verlander, and the two were spotted in St. Thomas in January, according to the New York Post.
Of course, this does more to make people jealous of the Cy Young pitcher than anything else.
Still, Upton continues to be more recognizable around the world by face and by name. This is not that easy for a model to accomplish by the age of 20, but she was able to do it.
When the issue hits newsstands on Feb. 12, Kate Upton will join the ranks of Elle McPherson, Christie Brinkley and others who have been on the cover multiple times. It is a prestigious honor, and something that is well-deserved.
She has the looks, she has the personality and now she has the fame to make her the right choice for her second straight cover.