For Sports Illustrated, putting Kate Upton on the cover of this year's Swimsuit Edition was about as obvious decision as it gets.
The Sports Illustrated Swimsuit Edition cover is all about generating buzz. And there isn't a hotter, more buzz-worthy model in the world right now than Upton.
Traditionally, the cover model is announced on The Late Show with David Letterman before the issue hits newsstands. And while Upton will appear on the show with nine other models on Monday evening, it has already leaked that she's earned the cover.
From SI Swimsuit on Twitter:
SI Swimsuit @SI_Swimsuit
POLAR BARE: @KateUpton in Antarctica is your 2013 SI Swimsuit Cover Model! http://t.co/9oL807EI #WhereISwim http://t.co/kK1b1QB32/9/2013, 12:00:57 AM
Well, that's one way to keep warm.
Really, there was no other choice than Upton, who has become a household name and one of the most recognizable models in the world. As Chuck Schilken of the Los Angeles Times writes, Upton's rise has been meteoric and has put her in some exclusive company:
After winning rookie of the year honors in her first SI appearance in 2011, Upton graced the front of the 2012 edition, which now makes her the first back-to-back swimsuit cover model since Tyra Banks in 1996-97.
Join us next year to find out if Upton can join such illustrious company as Christie Brinkley and Elle MacPherson by pulling off the consecutive trifecta.
In my opinion, the only other logical choice for the cover would have been Katherine Webb, Alabama quarterback AJ McCarron's girlfriend who made quite a stir when Brent Musburger noticed her during the broadcast of the BCS National Championship Game.
Not surprisingly, Webb is promoted on the Swimsuit Edition's cover. There will be more than a few Southern boys who pick up this issue for her alone.
But Upton is the hot name in American modeling at the moment. Her Mercedes-Benz commercial from this year's Super Bowl has more than eight million views on YouTube after all.
Right now, if you put Upton's name—and more importantly, her figure—on an advertisement or magazine cover, it's a virtual guarantee that it will generate a lot of attention and publicity. In sports, you go with the hot hand.
On the Sports Illustrated Swimsuit Edition cover, you go with the hot model. And nobody in the world is hotter than Upton is right now.
Hit me up on Twitter—my tweets already miss football as well.
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