Kate Upton: SI Wise to Make American Beauty Swimsuit Issue Cover Model Again

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Kate Upton: SI Wise to Make American Beauty Swimsuit Issue Cover Model Again
Jonathan Ferrey/Getty Images

If it isn't broke, don't fix it. That's Sports Illustrated's motto in 2013.

The prestigious magazine will publish its annual Swimsuit Issue with American model Kate Upton on the cover, for the second straight year.

Wise choice.

Here's a look at the cover, as tweeted out by SI Swimsuit on Friday:

At age 20, Upton is entering the prime of her modeling career and is all the rage right now. Whether she's making a cameo in a Hollywood film or starring in Super Bowl commercials, Upton is in the public eye, and she's become one of the more recognizable models around the globe. 

Now, Upton is the first woman to be named SI's swimsuit cover model for two years running since Elle Macpherson made three consecutive appearances from 1986 to 1988.

As for a third straight appearance on the cover in 2014? It's not out of the question. Clearly, there's a demand for Upton, and Sports Illustrated is simply meeting that demand. 

Plus, Upton is young compared to past SI swimsuit cover models, perhaps making the magazine more appealing to a younger generation of consumers.

The fact that Upton's figure reflects a more down-to-earth type of beauty is a huge plus for the magazine. There's constant criticism from those in and around the business that too often models create unrealistic expectations for those who consume the products they endorse. In this case, Upton is the perfect cover girl to represent the honest population.

Finding a Swimsuit Issue cover model to follow in Upton's footsteps is going to be an immense challenge for Sports Illustrated when the time comes, and that's why the magazine is smart to ensure that it lives up to expectations by bringing back Upton for another year.

 

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