Most sports fans aren't tuning in to watch their favorite sport to see the seductive sideline reporter. And they probably aren't clicking over to ESPN to see which of its statuesque blondes is co-anchoring the latest edition of SportsCenter.
It's the same reason nobody tunes in to see Phil Simms or Joe Buck blather on during their live game broadcasts—except that many of the women in the broadcast media are a welcome addition to the sports world rather than a plague on it.
There are more women holding prominent positions in the sports media today than ever before. Some have already found unprecedented success, while many others are stars on the rise who are just getting started.
Here are the 40 most popular female sports reporters today.
Oh! And if I missed your favorite, let me know on Twitter: Follow @blamberr