Brock Lesnar made his long-awaited return Jan. 28 on Raw when he lifted Mr. McMahon up on his shoulders and hit the F5.
However, according to PWInsider, Lesnar recently signed a two-year extension, which ends after WrestleMania 31. This allows WWE to utilize Lesnar's star power on a more frequent basis.
Now, if a part-time wrestler like The Rock can become WWE champion, then there's no reason not to put the title on Lesnar.
He’s still a big name in the business and attracts a lot more eyeballs to the product. Looking at the buys of his two pay-per-view appearances, Extreme Rules saw 251,000 buys, an increase of 35,000. SummerSlam saw 350,000 buys, the best since 2008.
Those were only two PPVs and Lesnar competed in non-title matches. How much more money would WWE make if Lesnar were able to compete at every other event? Lesnar defending or fighting for the WWE Championship would increase struggling events like Over the Limit or Night of Champions.
With CM Punk presumably out of the title picture after Elimination Chamber, Lesnar would be the next big heel in line for a title shot. There are no heels bigger than Lesnar that can go toe-to-toe with John Cena (assuming he defeats The Rock at WrestleMania). John Cena is Superman. There is no doubt about it. And Superman needs his villain. Brock Lesnar is Lex Luthor.
When Lesnar eventually wins the WWE Championship, fans won't have to worry about Cena vs. Lesnar III, IV or V. Lesnar can still go in the ring and there are plenty of Superstars, not just Cena, who could face Lesnar for the WWE Championship. CM Punk. Daniel Bryan. Sheamus. Ryback. The list goes on and on.
Lesnar is a different Superstar now than he was back in 2002. Heyman doesn't seem to be able to control this monster. An uncontrollable man like Lesnar as champion would make for great TV. Who would be able to stop the Next Big Thing once he becomes WWE Champion?
I believe Cena will hold onto the title for at least four months. Lesnar won his first WWE Championship at SummerSlam in 2002. Eleven years later, he’ll win his fourth title.
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